Start with the label
Scan a barcode or photograph an ingredient list when the product is not already in the database.
5.0 on the U.S. App Store
Know your food.
Choose with clarity.
PureLabel turns complicated food labels into clear answers—what stands out, why it matters, and what may fit your goals better.
Scroll
BarcodeFast product lookup
LabelPhoto ingredient scan
DiaryNutrition tracking
CoachPlain-language guidance
From label to better choice
Understand it in the aisle.
Understand it in the aisle.
Learn from it over time.
PureLabel gives you the quick answer when you need it, the explanation when you want it, and a simple way to notice your food patterns.
See what stands out
Get a clear score, key flags, and plain-language context instead of decoding the label alone.
Find a better fit
Compare what checks out and what deserves attention, then choose what fits your priorities.
Notice your patterns
Keep meals, nutrition, water, and recent choices together so one scan can become a better habit.
Why keep PureLabel with you
Less label homework.
Less label homework.
More confident choices.
Use the quick verdict in the store, explore the details at home, and build a clearer picture of what you actually eat.
Clarity in the grocery aisle
Scan a packaged food and see the most useful information before you decide what goes in your cart.
Ingredients without the jargon
Learn what unfamiliar ingredients do and which ones may deserve a closer look for your preferences.
A reason behind the score
See why a product scored the way it did instead of relying on a color or number alone.
Nutrition in context
Review calories and macros alongside ingredients, serving details, and the rest of the product story.
Better-fit alternatives
When something does not match your goals, use the result as a starting point for a more informed swap.
A habit, not a one-off check
Keep your scans and diary together so you can notice patterns across meals, days, and choices.
How it works
Three steps to
Three steps to
a clearer choice.
1
Scan any barcode
Open PureLabel and scan a packaged food. You can also photograph its ingredient label or search when scanning is not convenient.
2
PureLabel organizes the label
The app turns the full ingredient list into a clean rating, key callouts, and a short explanation you can act on.
3
You make an informed choice
See an overall food score, ingredient-by-ingredient breakdown, and a summary of anything worth knowing before you buy.
Example scan — actual results may vary by product
Ask about ingredients
Answers that
Answers that
make sense.
When a label raises a question, PureLabel gives you a clear explanation in everyday language so you can decide what belongs in your cart.
Download on the App Store →
You asked
What is carrageenan and should I be worried about it?
PureLabel
Carrageenan is a thickening agent extracted from red seaweed. It is commonly used to improve texture in dairy alternatives, sauces, and packaged foods. Some people with gut sensitivity prefer to avoid it, so PureLabel marks it as worth reviewing before you buy.
Free to download · iPhone
Start eating
with clarity.
Free to download. Create your account, then start scanning and building your food diary.
Download on the App Store → info@apexxholdings.com · Built by Apex Holdings Group